IMAM Annual Scentific Conference 2021 Virtual tickets are open for purchase

Humorous Reader’s Comments to a Post on Facebook Page About the Accurate Way to Measure Body Temperature in the Effort to Curb COVID-19 Transmission.

Author: Rasyqah Ifah Ahmad Zaimi

Click on the poster to view in fullscreen.

Abstract

Rasyqah Ifah Ahmad Zaimi¹, Salfarina Ramli¹

 

Objectives. Humor can be identified as parody, teasing, pun, and sarcasm. Evidence shows that humor fosters interactions, keeps conversation moving and contributes to effective message delivery. In this study, the engagement of social media users with health educational posts is explored by assessing the reader’s humorous comments. 

 

Method. Fever is one of common symptoms for COVID-19. A post published by the Public Health Malaysia Facebook addressed the concern over the adverse effects of infrared thermometer to the brain. The post also gives additional information with no pun intended by mentioning that the rectal temperature is the most accurate way to measure body temperature, but such screening method is impossible and impractical in public places. This study selected the post and analyzed 346 comments under the post. Thematic content analysis was carried out to examine the emerging humorous theme. 

 

Results. 60 comments were coded as humorous comments. The themes identified include additional information about rectal measurement is funny (14%), while jokes about rectum consisted of teasing, and innuendo (54%), laugh emoji and haha comment (30%). From the results, the no pun intended additional statement about rectal temperature in the Facebook post has sparked humorous comments from the netizens.  

 

Conclusion. This study indicated humorous utterances and exchanges comments about the Facebook post contributed to positive health education impact by indirectly informing netizens the accurate way to measure body temperature. This is an essential piece of information in the pandemic era where everybody’s contribution to curb COVID-19 transmission is important. 

 

Keywords: Thematic content analysis, Facebook comment, Theories of Humor, COVID 19.

 

  1. Faculty of Pharmacy, Universiti Teknologi MARA Cawangan Selangor, 42300 Puncak Alam, Selangor.

 

Correspondence to: Salfarina Ramli, Dr,  Faculty of Pharmacy, Universiti Teknologi MARA Cawangan Selangor, 42300 Puncak Alam, Selangor, [email protected] 

Discussions

You may drop comments and questions related to the poster. The author will be notified and may respond back.

Click on the poster to view in fullscreen.